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1、Streaming Content Performance:Executive Insights 2024 State of the MarketCUSTOM REPORTIN PARTNERSHIP WITH:1|Parks AssociatesIntroductionThe media and entertainment market is at a pivotal moment.Streaming video is now the dominant way that viewers consume content,and media companies large and small a

2、re experimenting with a mix of subscription-based and advertising-supported services across multiple distribution paths to generate revenue.To complicate these efforts,the streaming landscape is deeply fragmented.Providers must work to grow audiences through exposure on as many platforms as possible

3、.This fragmentation makes for a challenging business environment and creates barriers to understanding audience engagement and content preferences.This white paper shares findings from an extensive study of more than 45 senior executives,representing a comprehensive sample of the industry(see Append

4、ix for respondent details).Insights were collected via in-depth surveys and interviews.Backed by custom primary research,this white paper:The consensus from streaming executives is clear:greater access to data on content performance,revenue,and audience engagement is critical for businesses to compe

5、te effectively for audiences limited time and attention,and for the streaming market to reach its full potential.Sheds light on the complexities of acquiring and using streaming data that can help sustain business operations in this ever-changing market.Explores the challenges that media organizatio

6、ns face when attempting to collect,analyze,and apply data for optimal content and revenue performance within the fragmented landscape.Identifies the metrics that content sellers and streaming services rely on to make critical business decisions and the data they wish they had.Reveals how businesses