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1、?御?30?-15?2023-2030?2023?11?GoodNovel?Dreame?MoboReader?突?突?DramaBox?ShortMax?数?出?IP?2023-2030?2023?11?3?指?免?出?2023-2030?2023?11?0204060801001201402022?2022?2023?2023?40%35%30%25%20%15%10%5%02022?Q3-2023?Q2?卓(%)52023?53?2023?免?373.9?53?270%1?变?7?12?2023?650?2023?拿?140?650?免?360?2?1.?2023-2024?2.?202

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4、02002502022202320242025202620272028?2022?2028?10?9?2023?9?1%7%9%13%19%21%26%30%31%33%35%39%41%42%46%49%53%62%?/?53%?兴?Statista Consumer Insights10Meta?eMarketer?2020?2025?Meta?YouTube?TikTok?eMarketer?2023?3?Meta?YouTube?TikTok?2020?2025?TAC?*?Facebook?Instagram?Meta Reality Labs?*?29.3%29.5%30.2%30

5、.1%30.4%30.1%10.2%9.9%8.9%8.3%8.2%8.5%1.7%3.1%6.2%6.5%7.0%7.6%202020212022202320242025Meta*YouTubeTiktok*11?App Store?数?所有App2023-11-13?2023?11?13?Reelshort?TikTok?数?免?2?#应用免费榜排名分类榜排名近30天广告数类别01ReelShort3-1-177娱乐02TikTok5-2-726娱乐03Max11 23-2娱乐04Peacock TV17 44-1682娱乐05Netflix27 35-0娱乐Google Play?400

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