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1、NHNE 中国国际健康营养博览会 出品China International Natural Health&Nutrition Expo(NHNE)2023健康营养行业品牌渠道发展洞察Insights into Brand&Channel Developmentof Nutrition Industry 2023历时 213 天213 days1200+1200+健康营养品牌方问卷调研More than 12001200 health&nutrition brand questionnaires10000+10000+活跃专业观众数据调研Data research of more than 1

2、0000 active professional visitors2828次深度访谈28 in-depth interviews53次企业走访53 business visits从展会视角看行业Viewing the industry from the perspective of exhibitionsB2B专业展会 品牌商&渠道商&健康营养行业不同终端消费者联袂打造关于行业概况 品类情况 消费者洞察 原料创新趋势 行业内参Industry overview,Category situation,Consumer Insight,and Trends in raw material inno

3、vation are derived from consumers&brand&channel merchants based on B2B exhibits.行业概况Industry overview2022疫情下的健康营养行业分异，近六成企业在增减20%上下浮动3.17%14.29%20.63%15.87%23.81%11.11%11.11%0.00%5.00%10.00%15.00%20.00%25.00%-50%以上-20%49%-1%19%与2021年持平1%19%20%50%50%以上2022年销售额增长率年销售额增长率SALES GROWTH RATES IN 2022Under

4、 the 2022 pandemic,the health and nutrition industry began to differentiate,with nearly 60%of enterprises fluctuating within 20%of increase or decrease传统医药渠道回归，销售额位居榜首新兴社交私域、直播带货发展迅猛 Emerging social private domains and live streaming products are rapidly developing礼品团购值得重视 Gift group purchase deserv

5、es attentionTraditional pharmaceutical channels have returned,with sales ranking first医药连锁社交/私域电商医疗机构垂直电商直播带货康复养老礼品/福利采购跨境电商直销/会销高端/会员商超专卖店母婴连锁美容院/养生会所百货渠道普通超市/便利店电视购物品牌方增加线上投入，经销商增加线下投入Brand side increases online investment,while distributors increase offline investment66%的品牌方增加了线上投入66%of brands in

6、creased online investment55%的品牌方增加了线下投入55%of brands increased offline investment61%的经销商增加了线上投入61%of distributors increased online investment73%的经销商增加了线下投入73%of distributors increased offline investment线上投入online investment线下投入offline investment品牌方投入情况Brands investment situation增加持平减少线上投入online inves