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1、Sporting Goods 2024:Time to moveDisclaimer:This work is independent,reflects the views of the authors,and has not been commissioned by any business,government,or other institution.Sporting Goods 2024:Time to moveForewordThe title of this years report“Time to Move”reflects two priorities for sporting

2、 goods companies.First,to adapt to a challenging and continuously changing economic and business landscape,and second,to elevate physical activity globally to help people live more active,healthier lives a goal shared by the sporting goods industry,the World Health Organization(WHO),and McKinsey.To

3、underline its importance,we open this years report with a conversation between Emma Zwiebler,interim CEO of the World Federation of the Sporting Goods Industry(WFSGI),Dr.Fiona Bull,head of the physical activity unit at the WHO,and Alexander Thiel,a partner and co-lead on sporting goods work at McKin

4、sey.4Sporting Goods 2024What is the scientific evidence that physical activity improves health span?Fiona:The evidence on physical activity and its health benefits is substantial.We often turn to a landmark paper by Prof.Jerry Morris in The Lancet in 1953.It studied bus conductors and bus drivers.Th

5、e bus conductors were running up and down the stairs selling tickets on the London buses,and the bus drivers were sitting all day.He showed that there was a statistically significant difference in the risk of heart disease.Subsequent studies over the following decades in various occupational groups

6、with different physical activity profiles built a solid evidence base on the protective effect of being more active.The benefits of regular physical activity include a reduction of the risk of coronary heart disease and many site-specific cancers like breast cancer and colon cancer.It also reduces t