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1、Augmented Trends Report 2019 Humanity 2 Over the last year weve witnessed the rise of a concept that centres on the relationship between technology and humans and the way in which this impacts our daily lives. We call this concept Augmented Humanity. So, what do we actually mean by this? Augmented H
2、umanity is what happens when humans work in harmony with technology and machine intelligence to expand and enrich life, helping us to experience more and in deeper ways, to make better decisions and to fulfil our potential as humans. More and more, intelligent machines are dramatically transforming
3、how we imagine our relationship with technology. The dramatic speed of development in areas such as AI and machine learning means that the master and servant relationship is shifting and were increasingly moving to a point where we as humans work in harmony with the technology that surrounds us. Aug
4、mented Humanity This has impacts on everything from how we work and play, to how we experience art, to how we travel, shop, spend our leisure time and engage with our favourite brands. Crucially it also has major implications on the time we spend on repetitive manual tasks that can be automated, opt
5、imised or digitised. These changes fundamentally impact key aspects of our existence. As a result we believe that this state of Augmented Humanity is another key stage in our evolution as humans. We see this development as a potentially hugely positive step for humankind. But we acknowledge that the
6、re are potential risks some of which were already beginning to see in our daily lives, played out in the current political climate and the emergence of a backlash against technology companies. After all, technology amplifies the good and the bad. Throughout this report we aim to highlight the benefi