弗朗索瓦·勃朗特-种下家居灵感长出美好生活.pdf

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1、Seeding the inspiration of living for a better everyday life 种下家居灵感，长出美好生活It never crossed my mind that I could rent a place to live using Xiaohongshu“初来乍到，跨国租房千头万绪，小红书帮我轻松解决 每篇攻略都很真实、很有用”Every post demonstrates inspiration for a better life用户眼中的百样宜家 每一样都是美好生活的表达我准备买你这个沙发请问推车轮子可以固定吗？宝宝餐椅推荐吗？香蕉蓝莓味好好吃

2、！勾起了我的食欲好有爱连储物柜都这么出片！我家毛孩子很喜欢！宜家美食宜家出片指南宜家必买清单Every post demonstrates inspiration for a better life用户眼中的百样宜家 每一样都是美好生活的表达我准备买你这个沙发请问推车轮子可以固定吗？宝宝餐椅推荐吗？香蕉蓝莓味好好吃！勾起了我的食欲好有爱连储物柜都这么出片！我家毛孩子很喜欢！宜家美食宜家出片指南宜家必买清单你的美好生活，由宜家来实现IKEA creates a better everyday life for the many Chinese peopleT o s u r v i v e o

3、r t o g r o w?or生存？生长？One Priority:Brand Building回归本土化品牌建设Locally relevant product range and pricing investment 本土化新品及价格投资Seeding the Inspiration of Living on Xiaohongshu to build a better life together在小红书，种草家居灵感，共建美好生活本土化发力方向Key focus areas of localisation effortsOne Priority:Brand Building回归本土化品牌

4、建设Locally relevant product range and pricing investment 本土化新品及价格投资Seeding the Inspiration of Living on Xiaohongshu to build a better life together在小红书，种草家居灵感，共建美好生活本土化发力方向Key focus areas of localisation effortsThe IKEA Online Showrooms on Xiaohongshu bring countless locally relevant inspirations在小红书

5、，搭建宜家的线上样板间,带来无限灵感当生活方式品牌遇上生活方式社区 灵感在这里自然发酵、自然生长When a lifestyle brand converges with a lifestyle community inspirations for living naturally emerge and flourishUnlock the next hit product with Xiaohongshus trend insights通过小红书趋势洞察 找到单品出圈新机会看到趋势随心流动的家投其所好波席当移动升降桌Unlock the next hit product with Xiaoh

6、ongshus trend insights通过小红书趋势洞察 找到单品出圈新机会看到趋势随心流动的家投其所好波席当移动升降桌找趋势、定产品、拓人群 1个月打爆单品 成为品类销量 NO.1How to become#1 best-selling in the category,in just ONE month.By identifying trends,defining product strategy based on scenarios,and breaking through to reach new customer segments成绩表现小