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1、Generative AI at Work:Enterprise Case Studies1Generative AI at Work:Enterprise Case Studies2BEYOND HYPOTHETICALS:Understanding the Real Possibilities of Generative AIGenerative AI at Work:Enterprise Case Studies43TABLE OF CONTENTS48142026INTRO Meeting the moment 5 Demystifying generative AI 6GENERAT

2、IVE AI AT WORK:ENTERPRISE CASE STUDIES Top case studies 11 Aligning generative AI to workflows 12SAFETY&SECURITY Top safety concerns 16 Key security tenets 17 Internal generative AI policy 18WORKING TOGETHER:EMPLOYEES AND GENERATIVE AI Opportunities for key roles to leverage generative AI 24A ROADMA

3、P FOR ADOPTION The time is now 28 Contributors 316Generative AI at Work:Enterprise Case Studies5Speaking to global organisations about their digital transformation journey on a daily basis,I know that the buzz around generative Artificial Intelligence(AI)is at an all-time high.But when you cut throu

4、gh the noise,the boardroom discussions on this topic are less about philosophical debates and more focused on practical applications.Leaders want to know how to adopt this technology without employees losing their skill set.They also want to understand which jobs are at risk of being replaced by gen

5、erative AI and how to use it to connect with customers,improve product innovation,and increase revenue growth.At the same time,the elephant in the room for many is the open questions surrounding potential security risks.In order to shed some light on these questions,Insight in partnership with Harri

6、s Poll surveyed hundreds of executives across Europe and combined their intelligence to offer you real-world insights into generative AI.Our aim is to provide you with actionable information that will keep you ahead of the curve in this constantly evolving space.Karen McLaughlin SVP,EMEA Solutions a