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1、Malaysia1002023The annual report on the most valuable and strongest Malaysian brandsMay 2023Brand Finance Malaysia 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword8 Alex Haigh,Managing Director,Brand Finance Asia PacificExecutive Summary9Ranking Analysis 10Sector

2、 Analysis 17Brand Value Ranking22Sustainability 24Brand Spotlights27PETRONAS28 Interview with Charlotte Wolff-Bye,Vice President&Chief Sustainability Officer,PETRONASRHB Bank 34 Interview with Abdul Sani Abdul Murad,Group Chief Marketing Officer,RHB BankMethodology38Our Services45Brand Finance Malay

3、sia 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisation

4、s of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur t

5、eams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in Engla

6、nd and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors