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1、Restaurant-CafeSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in t

2、he restaurant&cafe industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategyrestaurant-cafe brands-examples42.42%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly fla

3、t,they dropped by 42.42%on Instagram in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry In the last 12 months,brands in the Restaurant&cafe category shared:74.04%photos 11.97%albums

4、 6.57%videos 4.36%links 3.04%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Posts t

5、ypes on InstagramIn the last 12 months,brands in the Restaurant&cafe category shared:74.73%photos 11.05%carousels 10.44%reels 3.76%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Posts types on TwitterIn the la

6、st 12 months,brands in the Restaurant&cafe category shared:48.03%photos 27.80%links 19.64%status 4.51%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.29%Avg.engagement rate per post for album Albums perform best in terms of organic performance on Facebook worldwide.

7、Albums(0.29%)are followed by statuses,which have a 0.27%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry 2.34%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,R

8、eels perform best,with an average engagement rate of 2.34%,followed by carousels,with an average engagement rate of 1.1%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Organic performance of posts types on Instagram0

9、.16%Average engagement rate per post for videoIn terms of organic performance on Twitter worldwide,videos perform best,with an average engagement rate of 0.16%,which is 0.003%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderwo

10、rldwide data for the Restaurant cafe industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on Facebook,Instagram,and Twitter.Overall engagement data shows that restaurant&cafe-related brands have established a more significant niche on Inst

11、agram.On the other hand,restaurant&cafe-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms0.97%Average engagement rate per postWith an average engagement rate of 0.97%per post,Instagram remains the most engaging medium for the r

12、estaurant&cafe sector.Instagramthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry 0.23%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to May

13、 2022,the avg.engagement rate per post on Facebook has tried to remain constant.There can be seen significant growth in October 2022,and the avg.engagement rate per post for the restaurant&cafel industry is higher than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022

14、Sample:Socialinsiderworldwide data for the Restaurant cafe industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry 0.96%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom

15、January to April 2022,the avg.engagement rate per post on Instagram has tried to remain constant.There can be seen significant growth in May 2022,and the avg.engagement rate per post for the restaurant&cafe industry is higher than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-

16、31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry 0.05%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom January to May 2022,the avg.engagement rate per post on Twitter has tried to remain constant.Ther

17、e can be seen significant growth in May 2022,and the avg.engagement rate per post for the restaurant&cafe industry is higher than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms3.18Average posts per weekBetween January 2022 and December 2022,restaurant&cafe brands sha

18、red 2.30-Instagram posts,2.27-Facebook posts,and 3.18 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Improve your social media strategy with Socialinsider All in one place for competitor researc

19、h and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total num

20、ber of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.

21、Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.Average Posts per DayThe average number of posts publishe

22、d in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.InteractionsThe number of interactions(comments,reactions,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts391,00046,183,000204,00024,352,00045,0007,435,000Methodology