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1、Ipsos UX Capability Deck Ipsos|Ipsos UX-Global CapabilitiesSummary1.What is UX and why is it relevant to your business?2.How do you create industry leading UX?3.Our UX Process4.Why Ipsos UX?2 Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities3 What is UX and why is it relevant to

2、your business?1 Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities4 Evidence driven approach to designing products and services that exceed user expectationsWhat is UX?Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global CapabilitiesModern li

3、fe is complicated,and were often in cognitive overload.Meaning our tolerance for complexity is very low.Anything we use MUST be simple and easy or it may be rejected.TIMERATE OF CHANGEHUMAN ABILITIESTECHNOLOGY5 Ipsos|Ipsos UX-Global CapabilitiesExamples of touchpoints we focus on6WebsiteAppUnboxingS

4、erviceDeviceVehicleVoice interfaceConsumer electronics/durables Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities7 In 2020 there were 218bnapp downloads across Android and iOSYet,only 25%were used more than once.Thats a huge waste of time and money due to poor UX Ipsos|Ipsos UX-G

5、lobal Capabilities8 Key reasons UX is important to your businesshave stopped using a website because it was too confusing1have switched companies due to a poor online experience 2of users said a bad mobile experience made them less likely to engage with a company 3of investment in UX results in a re

6、turn of$100 4$11+2-Ipsos:Rep sample of n=1050 adults across the UK(May 2021),3 Think with Google Research from 2012,4-Forrester 2016 report titled“The Six Steps For Justifying Better UX”51%45%52%Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities9 How do you create industry leading

7、 UX?2 Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities10 We need fast,easy and intuitive experiences.But making things simple,is not as easy as it sounds.Difficult design decisions need to be made.Each interaction must be considered carefully.UX is about doing the hard work behi

8、nd the scenes,so users dont have to work hard when they interact with your business.Great experiences dont happen by accident Ipsos|Ipsos UX-Global Capabilities11 Designing great experiences needs a constant focus on users,their needs,and the problem we are solving for them.The design process we use

9、 has been refined over decades and is founded on many disciplines including industrial design,applied psychology,human-computer interaction,and ergonomics.Superior UX demands relentless focus on users Ipsos|Ipsos UX-Global Capabilities12Industry leaders focus on users first3.Technology2.Problem1.Use

10、rs3.Technology2.Problem1.UsersIts easy to get excited about the technology and this is where many companies focus first.But,the most successful organisations focus on people first and technology as an enabler to solving their problems.Ipsos|Ipsos UX-Global Capabilities13 Industry leaders incorporate

11、 UX Research as a key part of their product design process.UX Researchers are either hired internally and embedded within each product team which is effective but expensive and time consuming,or they operate a service model where teams have access to research as required.We are currently working wit

12、h the most advanced companies in the world to ensure the products and services they launch have users at the heart of the design process.We offer a service based UX model Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities14 Our UX Process3 Ipsos|Ipsos UX-Global Capabilities Ipsos|

13、Ipsos UX-Global CapabilitiesDesigningExperiencesDeployingExperiencesExploringExperiences15 Ipsos approach to User Centered DesignOur approach starts with understanding users and the context of use.Who are the current+intended users?What is the context of use?What experiences are users having now?Wha

14、t are the gaps and opportunities?What is the ideal outcome?Once we know who the users are we ideate and iterate on our designs.How might we solve this problem?How can we learn from other experiences?Which solutions should we develop further?Whats the best option to take forward?When we are confident

15、 in our approach we release,monitor and improve.Is the solution easy and satisfying to use?Does the design meet business goals?Is our solution delivering improvements?How can we adapt and refine the experience?ExploringExperiences Ipsos|Ipsos UX-Global CapabilitiesDesigningExperiencesDeployingExperi

16、encesExploringExperiences16 Ipsos approach to User Centered DesignExploringExperiencesListen&Observe:Expert Review/HeuristicsEthnographyExperience DiariesContextual InterviewsCompetitor BenchmarkingDiscover Needs:Journey MappingUser PersonasStrategy WorkshopsAccessibilityIdeation&DesignInformation A

17、rchitectureService DesignInstructional DesignWireframing&PrototypingUser Interface DesignCo-Creation WorkshopsIterative EvaluationPrototype Testing(in lab,on-site,remote)Validate DesignValidation/Pre-launch testingQuality AssuranceAnalytics&MonitoringUI Design GuidelinesTraining MaterialsDigital Ana

18、lyticsA/B Testing Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities17 Why Ipsos UX?4 Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global CapabilitiesIpsos UX can help transform your user experiences by putting users at the centre.Understand Your Users find out what they want

19、 and needBy talking to potential users in new markets,we can understand their goals,motivations,needs and desires.Identify their pain points uncover problems you can help solveBy uncovering obstacles and barriers to the ideal experience,we can help you find new ways to delight your users.Solve throu

20、gh design create and test ideas that really workBy testing with users and designing iteratively based on their feedback,we can help you launch innovative mobile banking experiences with confidence.18 Ipsos UX Capabilities Ipsos|Ipsos UX-Global CapabilitiesUX is at the heart of how customers and busi

21、nesses interact in the future19Digital Self ServiceAugmented&Virtual RealityLow-touch economyTrust,Privacy&EthicsInclusivity&VulnerabilityUnboxingVoice UserInterfacesHyper-personalisation Ipsos|Ipsos UX-Global CapabilitiesWere highly experienced with a variety of technologies20 Ipsos|Ipsos UX-Global

22、 CapabilitiesWe design for users in a variety of different environments21 Ipsos|Ipsos UX-Global CapabilitiesUnderstanding consumers is in our DNA22BehaviouralScienceHuman Factors&HMI DesignSemioticsService DesignCustomerExperienceTrends&FuturesInnovationEthnography Ipsos|Ipsos UX-Global Capabilities

23、ALBANIA ALGERIA ARGENTINA AUSTRALIA BAHRAIN BELGIUM BOLIVIA BOSNIA BRAZIL BULGARIA CANADA CHILE CHINA COLOMBIA COSTA RICA CROATIA CYPRUS CZECH REP.DENMARK DOMINICAN REP.ECUADOR EGYPTFRANCE GERMANY GHANA GREECEGUATEMALA HONG KONG HUNGARY INDIA INDONESIA IRAQ IRELAND ITALYIVORY COAST JAPAN JORDAN KENY

24、AKOSOVO KUWAIT LEBANON MACEDONIAMALAYSIA MEXICO MONTENEGRO MOROCCO MOZAMBIQUE NETHERLANDSNEW ZEALAND NIGERIA NORWAY PANAMA PAKISTAN PERU PHILIPPINES POLAND PORTUGAL PUERTO RICO QATAR ROMANIA RUSSIA SAUDI ARABIA SERBIA SINGAPORE SLOVAKIA SLOVENIASOUTH AFRICA SOUTH KOREA SPAIN SWEDEN SWITZERLAND TAIWA

25、NTANZANIA THAILAND TUNISIA TURKEYUAE UGANDA UK UKRAINE USA VENEZUELA VIETNAM ZAMBIACountries WithIpsos Offices89Countries We DoResearch in100+UX reach into over 100 countries via Ipsos UX teams and our network of UX expert partnersProviding a global offer like no-one else23 24 Ipsos|Facebook DHH&PHY

26、 User NeedsParticipants tested face-to-faceUser research projectsDesign projectsUX designers and researchersSpeaking engagementsCustom-built UX research labsOffices around the world Books on User ResearchPoint of contact for global research115,0004,500275150140251021Our UX team has the expertise you

27、 need to create great experiences Ipsos|Ipsos UX-Global CapabilitiesWe produce regular thought leadership reports based on the global research we generate.Our teams are fully informed and will ensure we bring leading edge insights to our UX work.View the latest UX Thought Leadership.Our Global Thought Leadership Guides Us Ipsos|Ipsos UX-Global CapabilitiesThank YouDamian ReesGlobal UX Director,Ipsos UXDamian.RYana BeranekGlobal Head of UX,Ipsos UXImogen BrickmanGlobal UX Ops Lead,Ipsos UXImogen.B