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1、 2022 Nielsen Consumer LLC.All Rights Reserved.On-and off-premiseready to drink category analysisOctober 20222 2022 Nielsen Consumer LLC.All Rights Reserved.Table of contentsReady-to-drink defined3Ready-to-drink highlights4Off-premise analytics5On-premise analytics14What to watch283 2022 Nielsen Con

2、sumer LLC.All Rights Reserved.Malt-basedHow are we defining ready-to-drink(RTD)?The“base”of the RTD product is important to state license agencies in terms of excise taxes as well availability for sale at retail“Ready-to-drink”characteristic Hard seltzer Flavored malt beverages,including hard tea,ha

3、rd coffee,hard kombucha,hard soda)Flavored beer variants such as Chelada are not included in RTD viewSpirits-based Ready-to-drink cocktails Spirits seltzers Shooters,frozen novelties,podsWine-based All wine(except sake,dessert,vermouth)in 355 ml size or smaller(includes cocktails,table,sparkling)for

4、 any container type All wine(except sake,dessert,vermouth)in non-glass size 375 ml Wine cocktails in 500 ml tetra pack*RTD does not include ready to serve products4 2022 Nielsen Consumer LLC.All Rights Reserved.Ready-to-drink 2022 highlights through the summerTotal RTDs RTD products meet key consume

5、r needs including:o Experience o Flavors o Convenienceo Premiumization YTD,total RTDs account for$7B in sales,up 3.2%vs YA Convenience channel is key for RTDs,up 7.5%YTD The RTD drinker is more active in the on premiseMalt-based RTDsHard Seltzers Hard seltzers account for over 43%of RTD dollar sales

6、,but are declining 10%year to date Emerging flavors like margarita,punch,and ranch water seltzers are seeing consumer trialFMBs Hard soda resurgence and hard tea growth are positively impacting FMBsSpirits-based RTDs Spirits-based RTDs are seeing new sales highs year to date,up 58%vs year ago Spirit