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1、October 2022Chinas Wine&Spirit Industry Barometer ReportIntroduction to the Wine and Spirits market in China1.03Wine trends in China2.0719Whisky and brandy trends in China3.29Domestic industry competitors in China4.CONTENT OUTLINEINTRODUCTION TO THE WINE AND SPIRITS MARKET IN CHINA 2022 daxue consul

2、tingALL RIGHTS RESERVED4Chinas alcohol consumption mostly revolves around beer and baijiuSource:Statista(2022)144.4152159.42.963.073.251.081.111.62021E2022E2023Spirits revenue in China by segment(in billion USD)Liquors&other spiritsBrandyWhiskyChinas overall alcoholic drinks revenue is increasing,wi

3、th spirit,beer,and wine being the top three revenue generating segments.By revenue,spirits lead the alcoholic drinks market in China,which isdominated by liquors,specifically Baijiu.Still wine is also taking the most revenue share when compared tofortified wine and sparkling wine.301.13311.83319.843

4、41.55357.7720202021E2022E2023E2024Alcoholic drinks revenue in China(in billion USD)Spirits;47.8%Beer;39.1%Wine;8.2%Ciders&Rice wine;4.7%Hard Seltzers;0.2%Alcoholic drinks revenue distribution by segments in China(2021)2022 daxue consultingALL RIGHTS RESERVED5Young consumers are driving the Chinese a

5、lcohol marketGuangdong ProvinceUS$909.8 million1ShanghaiUS$735.5 million2Zhejiang ProvinceUS$189.1 million3Fujian ProvinceUS$136.3 million4BeijingUS$136.1 million5Tianjin US$124.6 million6Shandong ProvinceUS$111.6 million7Jiangsu ProvinceUS$79.7 million8Liaoning ProvinceUS$34.9 million9Sichuan Provi

6、nceUS$20.1 million10Chinas top 10 bottled wine-consuming provinces by valueSource:International Wine and Spirit CompetitionEvolving demographics of Chinas alcohol consumers:Gen Zs are becoming the main force of the alcoholmarket in China,regarding the number of consumersand per capita consumption le