高通Qualcomm：2022音频产品使用现状调研报告（28页）.pdf

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1、音频产品使用现状调研报告2022针对全球消费类音频设备的用户行为和需求驱动因素的洞察 The State of Sound Report 2022A global analysis of audio consumer behaviors and desiresExecutive summary 3Research methodology 4Key findings 5What matters most:audio purchase drivers 6Feature focus:Spatial Audio 13Overview of connected audio 16Product focus

2、:True wireless earbuds 19Trending scenarios for sound 23Whats inside目录 报告摘要 345613161923调研方法 主要洞察影响消费者购买音频产品的重要驱动因素重点关注特性:空间音频联网音频设备概述重点关注产品:真无线耳塞音频产品的应用场景趋势*All percentages,consumer behaviors and attitudes stated in this report are based only on the responses of the individuals who participated in

3、our survey.3Executive SummaryThe State of Sound report compiles key findings from extensive audio research with consumers across the world.The 2022 study had 6,000 smartphone users as participants,examining the factors that influence audio device purchases,as well as interest in present and potentia

4、l usage scenarios.The report is intended to make it easier to understand the qualities thatconsumers seek in earbuds,headphones,speakers,and other audio equipment.The focus of this years research is on the growth of the true wireless earbud category,growing interest in spatial audio,and the continue

5、d importance of lossless and high-res audio quality.Sound has never been more important.Many consumers today make extensive use oftheir audio devices throughout the day,from commuting,to watching videos,playinggames,working remotely,and listening to music.Globally,the most in-demand personal electro

6、nic devices are smartphones,smart speakers,and true wireless earbuds.As smartphone capabilities continue to become richer,consumers are increasingly looking for advanced features in their audio devices,such as lossless audio qualityand spatial audio functionality.Globally,there is now a shif to a hy